Polaris Project is a non-profit organization located in Washington D.C. dedicated to combating human trafficking. The group is five years old and are at a point where they really needed to develop a strong identity to be able to jump to the next level of operation. Their materials consisted of countless loose papers containing more information then the average person is willing to absorb. My first decision was to reduce the amount of paper and information. I focusing on two main promotional handouts that they give to prospective donors, a brochure and a booklet. The design for these materials is simple and organized so that the greatest attention can be devoted to the information and the pictures.
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